Ydamys Simo took her years of love and admiration for high-end fashion and used that inspiration to start her own venture. Born in the Dominican Republic, but later relocating to the Bronx, New York, where she met with her future husband.​

2007 marked the birth of her daughter who would grow to become a beauty pageant competitor. Her daughter, Ynairaly Simo, became her greatest inspiration to make her own dresses when she realized she could not find dresses unique enough to match her daughter's personality.​

In the fall of 2015, Ydamys Simo debuted her vibrant, youth-centric collection on the stages of New York’s Fashion Week to outstanding reviews.Since then, Ms. Simo’s unique creations have gone on to illuminate fashion runways both domestically and abroad. 

Ydamys believes the unique personality of every girl will shine brighter through energizing colors and whimsical patterns.